Hapbee Expands Retail Distribution with Target Stores

                   Hapbee Smart Sleep Pads Land in Additional Target Stores Nationwide Starting in October 2024

VANCOUVER, BC, Sept 12, 2024 –  Hapbee Technologies, Inc. (TSXV: HAPB) (OTCQB: HAPBF) (FSE: HA1) ("Hapbee" or the "Company"), a leading digital wellness technology company, announces that it will  expand the retail footprint of its innovative Smart Sleep Pad to more than 300 Target stores nationwide starting in October 2024.    

The Hapbee Smart Sleep Pad was launched as part of Target’s Digital Health program in stores, as well as online at Target.com. Target (NYSE: TGT) is ranked as the 6th largest retailer in the United States by the National Retail Federation with 2023 sales of more than $106 Billion1. Minneapolis-based Target is a leader in emerging consumer trends like digital wellness and innovation that improves the lives of its customers.  

The Smart Sleep Pad retails for $199 at Target, is covered by a 100-day satisfaction guarantee and comes with a free 30-day trial Hapbee subscription providing access to over 75 sleep, mood and performance settings. Customers can scan a QR code on a custom-designed shelf display in store to learn more product details.

“Hapbee at Target is about giving consumers access to devices that foster overall wellness – where they shop. This expansion with Target, a trusted industry innovator with massive consumer reach, is an extremely positive leading indicator for Hapbee,” said CEO Yona Shtern, “With prominent Hapbee users like Jaylen Brown, Heather Thomson, Jason Kidd and others now starting to share how Hapbee has helped them improve their sleep and productivity, a growing number of consumers will make their way to Target stores and to Target.com to improve their overall wellbeing – which aligns with our company’s mission to help people become the best version of themselves, however that is defined by each one of us .”  

According to the CDC, a third of U.S. adults report that they usually get less than the recommended amount of sleep.  Not getting enough sleep is linked with many chronic diseases and conditions.  

Hapbee's Smart Sleep Pad offers a transformative alternative solution.  Leveraging ultra-low radio frequencies, it delivers a non-chemical, all-natural alternative to optimize sleep, elevate mood and boost productivity, all powered by Hapbee’s innovative digital wellness app where users can manage their overall wellness and get visibility into personalized indicators.  

Today's announcement builds on Hapbee’s growth strategy through retail distribution expansion and its overarching goal of helping to improve people’s wellness through innovative solutions like its Smart Sleep Pad.

About Hapbee

Hapbee is a publicly traded, digital wellness technology company that aims to help people take control of how they sleep, perform and feel. Hapbee's digital wellness library of Wellness Routines utilizes patented ultra-low radio frequency energy (ulRFE®), designed to help optimize users' sleep, productivity and focus, recovery, and downtime.  Hapbee devices and subscriptions are available for purchase at Hapbee.com and through a growing network of select distributors.  

Hapbee trades on TSXV under the symbol HAPB and on the OTC under the symbol HAPBF.  

You can learn more about Hapbee at www.hapbee.com

Forward-Looking Statements

Certain statements included in this news release constitute forward-looking information or statements (collectively, "forward-looking statements"), including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", "may", "should" and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect current expectations regarding future results or events. This news release contains forward-looking statements. These forward-looking statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Any statements about the intended use of proceeds from the Offering are forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Such statements and information are based on numerous assumptions regarding the Company’s ability to meet its planned product marketing and development initiatives and the Company’s ability to achieve its e-commerce rollout and full-scale commercial launch as anticipated.

Factors that could cause the actual results to differ materially from those in the forward-looking statements include, delays in design, production, manufacturing, development or releases of signal blends, collection of data from customer use, or the Company may not be able to achieve its targets as anticipated or at all; changes in legislation and regulations; increase in operating costs; equipment failures; failure of counterparties to perform their contractual obligations; litigation; the loss of key directors, employees, advisors or consultants and fees charged by service providers. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. These risks, uncertainties and assumptions include, but are not limited to, those described in Hapbee's annual information form dated May 6, 2024, a copy of which is available on SEDAR+ at www.sedarplus.ca, and could cause actual events or results to differ materially from those projected in any forward-looking statements. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Readers should not place undue reliance on the Company's forward-looking statements.  Neither TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

Media Contact: Jonathan Sheeri

jon@hapbee.com

T: 1 888-841-7086

www.hapbee.com

E: invest@hapbee.com

W: www.hapbee.com

‍